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Senior News Editor
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EA Staged Fake Protest At E3 to Promote Dante's Inferno
From the "almost too dumb to be true" file comes this story of 'viral' publicity gone just a little too far. During Tuesday's official opening of E3 a group of about 20 "protesters" gathered outside the LACC, apparently with a grievance against EA's upcoming Dante's Inferno. They carried signs reading "Hell is not a game", "Play Dante's Inferno, burn in Hell" and other religiously themed slogans. The protest got almost no publicity, other than the occasional post on gaming blogs. It turns out these "protesters" were in fact actors, hired by a PR firm EA had contracted to do viral marketing. EA seems to be trying to say they did not know about the protest in advance, and the 'faux-testers' did not return to the show after Tuesday. Let's hope in the future EA's marketing partners look before they leap. Sources - AP; Game Politics. |
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#2 |
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Vulcan Rage!
Join Date: Oct 2008
Location: Australia
Posts: 2,559
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God dammit EA we were making progress, don't fuck it now.
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#3 |
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Anti-Music God
Join Date: Sep 2008
Posts: 4,943
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Marketing departments, where morons can make a living.
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Contrary to common belief, Far Cry 2 does indeed kick ass. |
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#5 |
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WE ARE SEX BOB-OMB!!
Join Date: Nov 2008
Location: NYC
Posts: 5,902
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This protest sounded fake when I first heard about it. Like protestors are going to slap the real EA logo all over their signs for free advertising.
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#6 |
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Mr. Zircon Lives On Fear
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All expenses paid trips to Hell for the press?
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Now Playing: Final Fantasy XI Yakuza Final Fantasy Tactics: The War of the Lions PSN ID/Gamertag: Gorvi Hey, look, a blog! |
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#7 |
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Grow Old or Die Trying
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I think it's hilarious. These sorts of people exist. They just burned down a topless coffee shop here in Maine recently.
Nutjobs, and I think the fake protest was creative and funny in a mocking sort of way. |
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#8 |
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M3
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I like shit like this. It pokes fun at real retarded protesters, yet makes people want to play Dante's Inferno even more.
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Xbox Live: Disgustipated X (space) PSN: DisgustipatedX (no space!) |
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#9 | |
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Bluegamer.net
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Yeah, I dig it too. It's poking fun, and could look bad for EA, but they don't care!
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Live -Adam Blue : PSN - BlueGamer : Steam/XFire - adamblue bluegamer.net / adamblue FB My Twitter / BlueGamer on Twitter Quote:
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#10 |
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On Saccatical
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Bleh, they should of hired the "all i want for Christmas is my psp" people. That ad might be why I have a psp now. Actually, I think some of you guys talking about Jeanne D'arc.
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What Would Xerxes Do?! - Coming Soon. 360: Xerxes PSN: ArmoredXerxes Wii: "My life requires busting faggoty assed bitches like yourself in the fucking face." -Zeal the original Game Boy was the size of a VCR -pronounconnoun
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#11 |
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Awesomeness
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What's wrong with this? I's great promotion.
"Zomg there's protectors for this game at E3... lets go check it out!" Probably cost EA $100 to do.
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Currently Playing M.A.G. (PS3) Bayonetta (PS3) Mass Effect 2 (360) Darksiders (PS3) Demon Souls (PS3) |
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#12 |
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Colonist
Join Date: Sep 2008
Posts: 2,022
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I actually think this is hilarious and tongue in cheek.
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#13 |
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Like a record, baby.
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I think I'm going to give EA a little benefit of the doubt here, and believe that it was all the PR firm and not EA on this.
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"We don't just borrow words; on occasion, English has pursued other languages down alleyways to beat them unconscious and rifle their pockets for new vocabulary." --James D. Nicoll |
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#14 |
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Ag4L!
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I love it! Pretty obvious it was not a real protest. I'm a little more offended that EA is acting as though they were not aware of it. If I were the spokesperson for EA I would just point and laugh at anyone who thought this was real.
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#15 | |
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Evil? Me? Nah...
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I think it's pretty funny. It's good to see some entertaining PR that isn't dangerous/retarded.
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Quote:
PSN ID: BigJonno Shotgun Panda: The Gaming Blog |
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#16 |
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Drinks Because He Is Win
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#17 |
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Colonist
Join Date: Oct 2008
Location: Washington, D.C.
Posts: 171
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I like it, it's different. If anything I'll remember Dante's Inferno as "the God of War knock off with the fake protesters ad campaign" instead of just "some God of War knock off".
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XBL: TheContinental0 PSN: TheContinental0 Steam: The Continental |
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#18 | |
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Evil? Me? Nah...
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I'm sticking with "the God of War knock off that raped classic literature up the arse."
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Quote:
PSN ID: BigJonno Shotgun Panda: The Gaming Blog |
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#19 | |
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Colonist
Join Date: Oct 2008
Location: Washington, D.C.
Posts: 171
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Quote:
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XBL: TheContinental0 PSN: TheContinental0 Steam: The Continental |
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#20 |
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[E]
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I don't really have a problem with this. They're promoting their game while making fun of crazy people. It's not like they're actually offending anyone by doing this.
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