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Old 06-05-2009, 12:10 PM   #1
DoctorFinger
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EA Staged Fake Protest At E3 to Promote Dante's Inferno


Image courtesy LA Times

From the "almost too dumb to be true" file comes this story of 'viral' publicity gone just a little too far.

During Tuesday's official opening of E3 a group of about 20 "protesters" gathered outside the LACC, apparently with a grievance against EA's upcoming Dante's Inferno. They carried signs reading "Hell is not a game", "Play Dante's Inferno, burn in Hell" and other religiously themed slogans. The protest got almost no publicity, other than the occasional post on gaming blogs.

It turns out these "protesters" were in fact actors, hired by a PR firm EA had contracted to do viral marketing. EA seems to be trying to say they did not know about the protest in advance, and the 'faux-testers' did not return to the show after Tuesday. Let's hope in the future EA's marketing partners look before they leap.

Sources - AP; Game Politics.
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Old 06-05-2009, 12:13 PM   #2
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God dammit EA we were making progress, don't fuck it now.
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Old 06-05-2009, 12:16 PM   #3
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Marketing departments, where morons can make a living.
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Old 06-05-2009, 12:27 PM   #4
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Well I prefer that than the alternative.
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Old 06-05-2009, 12:32 PM   #5
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This protest sounded fake when I first heard about it. Like protestors are going to slap the real EA logo all over their signs for free advertising.
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Old 06-05-2009, 12:33 PM   #6
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Well I prefer that than the alternative.
All expenses paid trips to Hell for the press?
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Old 06-05-2009, 12:43 PM   #7
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I think it's hilarious. These sorts of people exist. They just burned down a topless coffee shop here in Maine recently.

Nutjobs, and I think the fake protest was creative and funny in a mocking sort of way.
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Old 06-05-2009, 12:54 PM   #8
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I like shit like this. It pokes fun at real retarded protesters, yet makes people want to play Dante's Inferno even more.
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Old 06-05-2009, 01:13 PM   #9
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Yeah, I dig it too. It's poking fun, and could look bad for EA, but they don't care!
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Old 06-05-2009, 01:16 PM   #10
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Bleh, they should of hired the "all i want for Christmas is my psp" people. That ad might be why I have a psp now. Actually, I think some of you guys talking about Jeanne D'arc.
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Old 06-05-2009, 01:18 PM   #11
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What's wrong with this? I's great promotion.

"Zomg there's protectors for this game at E3... lets go check it out!"

Probably cost EA $100 to do.
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Old 06-05-2009, 01:20 PM   #12
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I actually think this is hilarious and tongue in cheek.
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Old 06-05-2009, 01:25 PM   #13
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I think I'm going to give EA a little benefit of the doubt here, and believe that it was all the PR firm and not EA on this.
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Old 06-05-2009, 01:38 PM   #14
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I love it! Pretty obvious it was not a real protest. I'm a little more offended that EA is acting as though they were not aware of it. If I were the spokesperson for EA I would just point and laugh at anyone who thought this was real.
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Old 06-05-2009, 01:45 PM   #15
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I think it's pretty funny. It's good to see some entertaining PR that isn't dangerous/retarded.
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Old 06-05-2009, 02:33 PM   #16
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Quote:
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I think I'm going to give EA a little benefit of the doubt here, and believe that it was all the PR firm and not EA on this.
Same here, as the idea is too stupid for anyone at EA to approve of.
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Old 06-05-2009, 02:33 PM   #17
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I like it, it's different. If anything I'll remember Dante's Inferno as "the God of War knock off with the fake protesters ad campaign" instead of just "some God of War knock off".
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Old 06-05-2009, 03:01 PM   #18
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I like it, it's different. If anything I'll remember Dante's Inferno as "the God of War knock off with the fake protesters ad campaign" instead of just "some God of War knock off".
I'm sticking with "the God of War knock off that raped classic literature up the arse."
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Old 06-05-2009, 03:03 PM   #19
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I'm sticking with "the God of War knock off that raped classic literature up the arse."
I thought that descriptor already went part and parcel with the God of War franchise.
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Old 06-05-2009, 04:03 PM   #20
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I don't really have a problem with this. They're promoting their game while making fun of crazy people. It's not like they're actually offending anyone by doing this.
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