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View Full Version : Sci Fi Becoming Syfy


Telefrog
03-17-2009, 05:47 PM
This (http://www.tvweek.com/news/2009/03/sci_fi_channel_aims_to_shed_ge.php) is not a joke. They really are changing the NBC owned channel from "Sci Fi" to "Syfy" because the executives felt the name was holding the brand back.

The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.

Mr. Brooks said that when people who say they don’t like science fiction enjoy a film like “Star Wars,” they don’t think it’s science fiction; they think it’s a good movie.

“We spent a lot of time in the ’90s trying to distance the network from science fiction, which is largely why it’s called Sci Fi,” Mr. Brooks said. “It’s somewhat cooler and better than the name ‘Science Fiction.’ But even the name Sci Fi is limiting.”

Mr. Howe said going to Syfy will make a difference.

“It gives us a unique word and it gives us the opportunities to imbue it with the values and the perception that we want it to have,” he said.

In the annals of bad ideas, I think this will be in the future top 10.

civil
03-17-2009, 05:51 PM
Ha! Ha ! (http://www.colonyofgamers.com/cogforums/showthread.php?t=6670)

Telefrog
03-17-2009, 05:52 PM
Ha! Ha ! (http://www.colonyofgamers.com/cogforums/showthread.php?t=6670)

Damn! Foiled again! :p

TrackZero
03-17-2009, 05:52 PM
Too slow this time telefrog. Nuked!